The article traces how music videos came to be a popular and often also valued art form, while also analysing the elements of their relationship with feature films. It focuses primarily on three contemporary popular and critically acclaimed film directors who have marked the music video scene – P.T. Anderson, David Fincher and Spike Jonze. A brief overview of their oeuvres clearly shows the ways in which their filming style translates into music videos or vice versa. The varied contribution of film directors to the world of music videos also seems to be one of the reasons music videos remain a relatively vital and relevant art form in 21st-century contexts.

The integral version of this article can be found in the printed KINO!